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Cancer Screening Regional Resources Hub
 

Welcome to the Cancer Screening Regional Resources Hub – a one stop resource for communications campaigns in support of Cancer Care Ontario’s our screening programs. Below are toolkits for recent campaigns.

You can use these tools to:

  • Educate the healthcare provider community in your region
  • Promote each campaign to the public
  • Increase the visibility and awareness of Ontario’s three screening programs (the Ontario Breast Screening Program, the Ontario Cervical Screening Program and ColonCancerCheck) through your existing marketing communications channels

If you have any questions regarding the regional toolkits or require more information please contact communications@cancercare.on.ca.


To assist you with branding, please refer to the Visual Identity Guidelines resource page


Cancer Screening Performance Report 2016

To support the release of the Cancer Screening Performance Report on December 7, 2016. We have developed a core set of materials to assist the Regional Cancer Programs with their campaign efforts.

Asset Description Download

Media Kit

Media materials for your use including:

  • Key messages
  • Adaptable regional news release
  • Media backgrounder
  • Social media content
  • Social media shareable assets
  • Regional data table (Excel spreadsheet)
English

Colon Cancer Awareness Month 2018

We have developed a core set of materials to support the Regional Cancer Programs in their campaign efforts for CCAM 2018. Please use any of the resources below to assist your region in any CCAM activities you have planned in your region.

Asset Description Download

Social Media

Use the social media posts and shareable assets as you see fit in your region

English French

About Colon Cancer Awareness

Use this fact sheet to support any events/ materials you may wish to create in your own region.

English French

Postcard

Postcard to promote colon cancer awareness for each region to use at their centre and any events/conferences/clinics etc.

English French

Posters

Posters to promote colon cancer awareness for each region to use at their centre and any events/conferences/clinics etc

English French

Maps

This powerful interactive mapping tool was first presented on the January Regional Comms Lead call.

Use the tool to assist/ target any specific areas in your region which have low colon cancer screening rates.

This tool is still in testing, please do not share with other organizations at this point.

Mapping tool for planning purposes only

Evaluation

Evaluating the CCAM campaign is imperative to CCO, and will help to shape how we continue/ support screening campaigns in the future.

Following your campaign, please take time to complete this online survey by April 20th.

IMPORTANT: You will not be able to save your answers once you start the survey. We’ve attached a PDF version of the survey so you know what will be asked before your online submission.

Please only complete the online version of the survey- pdfs will not be able to be validated.

Breast Cancer Awareness Month 2017

We have developed a core set of communication materials to support the Regional Cancer Programs in their campaign efforts for BCAM 2017. The 2017 regional toolkit contains media and public materials and resources to assist your region in marketing the campaign in your area.

Asset Description Download

Regional Toolkit

All PR materials, including key messages, adaptable regional news release (template), fact sheet Ontario Breast Screening Program FAQs and social media posts.

English French

Social media shareable assets

Selection of campaign images to use across social media.

English

Communications plan/ campaign overview


Presentation featuring communications plan/ campaign overview. English

Postcard

Postcard to promote BCAM for each region to use as they see fit.
Hard copies provided.

English French

Poster

Poster to promote BCAM for each region to use as they see fit.
Hard copies provided.

English French

Breast cancer statistics by public health unit

Incidence and mortality rates for breast cancer by public health unit.

English

BCAM Evaluation Survey

Evaluating the BCAM campaign is really important to us. Following your campaign, please take time to fill out this survey to help us understand what worked and what we could do better. We would appreciate if you could submit the survey to communications@cancercare.on.ca by Monday November 20.

English


Breast Cancer Screening Brochures

The resources below were not created by us. They have been compiled to assist you in your screening efforts.

The translations for the multi-lingual brochures were provided by the Ministry of Health and Long-Term Care, and we cannot validate the quality of translations. The multi-lingual brochures are not being actively maintained.

Asset Description Download

Ontario Breast Screening Brochure

This brochure provides information about Breast Cancer Screening in Ontario.

The English and French versions were updated in 2018. These updates were relatively minor. The 2012 multi-lingual versions are still appropriate to use.

English Other Languages

Cervical Cancer Awareness Week

We have developed a core set of materials in partnership with the Canadian Cancer Society to support the Regional Cancer Programs in their campaign efforts for CCAW 2017.


Asset Description Download

Regional Toolkit

All PR materials, including key messages, adaptable regional news release (template), sample media Q&As and social media posts.

English

Social media shareable assets

Selection of campaign images to use across social media.

English

Communications plan/campaign overview


Presentation featuring communications plan/ campaign overview.
English

Postcard

Postcard to promote CCAW for each region to use as they see fit.
Hard copies provided.

English French

Poster

Poster to promote CCAW for each region to use as they see fit.
Hard copies provided.

English

CCAW Evaluation Survey

Evaluating the CCAW campaign is really important to us. Following your campaign, please take time to fill out this survey to help us understand what worked and what we could do better. We would appreciate if you could submit the survey to communications@cancercare.on.ca by Monday November 20.

English

MOHLTC January 2018 Cervical Awareness Campaign Videos

15 second pre-roll videos

English French

MOHLTC January 2018 Cervical Awareness Campaign Posters

8.5 X 11 Posters

English French


Cervical Cancer Screening Brochures

The resources below were not created by us. They have been compiled to assist you in your screening efforts.

The translations for the multi-lingual brochures were provided by the Ministry of Health and Long-Term Care, and we cannot validate the quality of translations. The multi-lingual brochures are not being actively maintained.

Asset Description Download

Ontario Cervical Screening Program Brochure

This brochure provides information about Cervical Cancer Screening in Ontario.

The school-based vaccination program information in the 2012 and 2016 versions is out of date.

The current brochures indicate that the HPV vaccine is available to all girls in grade 8.

However, beginning in the 2016-2017 school year, the HPV vaccine is now available to both boys and girls in Grade 7.

With this caveat, they are still appropriate to use.

English Other Languages
Last modified: Thu, Jun 21, 2018
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