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‘Just Book It’ this October
Five minutes is all it takes to book a mammogram
Posted on 2016/10/03

TORONTO, Oct. 3, 2016 – October is Breast Cancer Awareness Month and Cancer Care Ontario, in partnership with its Regional Cancer Programs, is inviting eligible women to ‘Just Book It’ by scheduling a mammogram appointment. Breast cancer screening is available for women aged 50 to 74, but the 50 to 54 age group has the largest number of screen-eligible women who have not yet had a mammogram.

“Early detection of breast cancer through mammogram screenings means there’s a better chance of treating it successfully,” said Dr. Linda Rabeneck, Vice-President, Prevention and Cancer Control at Cancer Care Ontario. “In 2015, an estimated 9,800 Ontario women were diagnosed with breast cancer and approximately 1,900 women died of the disease. That’s why we are inviting eligible women to start screening sooner rather than later.”

Are you eligible for a mammogram? Here’s why you should ‘Just Book It’ today:

  1. Breast cancer is the most common cancer in Ontario women with one in eight women expected to be diagnosed with the disease in their lifetime.
  2. The average mammogram screening takes five minutes to book.
  3. Breast cancer has one of the highest survival rates when compared to other cancers.
  4. Mammograms are still one of the best and most reliable ways to detect breast cancer early on.
  5. The Ontario Breast Screening Program (OBSP) offers important advantages for women, including appropriate and timely follow-up of abnormal findings and ongoing quality monitoring and management.

A mammogram is an X-ray of the breast that is used for screening. In 2014, Cancer Care Ontario began sending letters to eligible women inviting them to book their mammogram. After their initial mammogram, eligible women will continue to receive letters from Cancer Care Ontario to remind them when they are due back for their next screening.

The following groups of women are eligible for a mammogram through the OBSP:

  • Women aged 50 to 74 years who are at average risk for breast cancer. Women are considered eligible for the average risk program if they show no acute breast cancer symptoms, have no personal history of breast cancer, and do not have breast implants. It is recommended that eligible women in this age group should get screened every two years.
  • Women aged 30 to 69 years who are identified as being at high risk for breast cancer. Starting at age 30, women who may be at high risk for breast cancer can be referred by their healthcare provider to the OBSP High Risk Screening Program based on their family or medical history.

Eligible women are encouraged to book a mammogram at any time by calling 1-800-668-9304. No referral from a doctor is required. More information can be found at

Follow Cancer Care Ontario on Twitter and Facebook and join the conversation using the hashtag #JustBookIt.

About Cancer Care Ontario:

Cancer Care Ontario plays an important role in equipping health professionals, organizations and policy-makers with the most up-to-date cancer knowledge and tools to prevent cancer and deliver high-quality patient care. It does this by collecting and analyzing data about cancer services and combining it with evidence and research that is shared with the healthcare community in the form of guidelines and standards. It also monitors and measures the performance of the cancer system, and oversees a funding and governance model that ties funding to performance, making healthcare providers more accountable and ensuring value for investments in the system.

Cancer Care Ontario actively engages people with cancer and their families in the design, delivery and evaluation of Ontario’s cancer system, and works to improve the performance of Ontario’s cancer system by driving quality, accountability, innovation and value.

For more information, please contact:

Cancer Care Ontario
Phone: 1.855.460.2646

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Last modified: Mon, Oct 03, 2016
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